Apple just made public its new line of products for the final quarter of 2020, the Cupertino-based manufacturer did a presentation that caught the eye of every techie out there. Products and services constitute the backbone of what Apple has to offer its clients as they face a season that will mark the way in which tech will respond to the post-pandemic world. Tim Cook, loyal to the style that characterized the late Steve Jobs, began his keynote presentation highlighting the evolution of the Apple Watch and the iPad tablet.
As Christmas makes its way into our calendars, so our ideas for purchasing the next year consumer electronics, and Apple lined up its two new iPad models: A rather cheap one —they market it as “entry-level”, still, we all know what that means for Cupertino— and an iPad Air.
The iPad Air will measure 10.9 inches, has Touch ID on a side button and comes with the latest standard in USB ports: That means USB-C. To make it visually appealing, Apple decided that these line of iPads will come in blue, grey and green —no PRODUCT(red) this time, as that trend seems to have faded away—, as with all things with the forbidden fruit, is its price: $599 US dollars and it will be available for sale next month.
The cheap version of the iPad —the entry-level codename for poverty iPad— goes from $329 to $299 and is part of Apple’s plan to enter the “Student” and “Education” sector, a marketing strategy that Cupertino regularly pitches to R&D and tech campuses worldwide to get them into buying their overpriced, obsolescence-programmed hardware. Despite Tim Cook’s clever marketing talking points, the iPad doesn’t sell as well as the iPhone, it’s not profitable. and Coronavirus is one of the reasons why Apple wants to keep building it: Millions of workers decided to upgrade their consumer electronic devices as they transition from work to home thanks to the new normality that the Wuhan plague left behind.
The tablet market boomed in this year’s Q2 as the pandemic raged on and users needed a device to conduct their work from home as they began to adjust to new trends like remote learning. Just like tablets, more complete solutions like the PC also saw a boost in sales this year all thanks to the need for adaptation, a rather unusual shopping pattern as the pandemic ensued a global economic slowdown.
Apple saw its distribution chain and manufacture heavily hit by the pandemic, delivery delays in key components driven by lockdowns and social distancing caused several headaches for a company that’s normally accustomed to Swiss clockwork-like precision.
The 8th generation iPad delivers an A12 powerhouse chip with both quad-core and hex-core GPUs for faster graphics and powerful CPU —40% faster—, allowing for better gaming and working in a portable format. Another feature for these chips is a feature called Neural Engine that allows the device to process countless simultaneous operations.
Apple presented their iPads with some cool peripherals by Logitech that make the handling of the device feel more natural and comfortable, this iPad will work with the pencil. Delivering quite the experience for designers.