UAVs replaced the models to present the handbags at the Dolce & Gabbana fashion show at Milan Fashion Week in Italy.
The Italian fashion house opened its show in Milan on Sunday, presenting a dozen handbags from the autumn-winter 2018-2019 collection transported by drones.
A bag was hung on each of the machines, flying above the guests and walking around the podium, like a model, on Kendrick Lamar’s song All the Stars,
— Emilia Petrarca (@EmiliaPetrarca) February 25, 2018
The dozen drones were equipped with cameras, which filmed images broadcast live on giant screens, but also on the social networks of the brand.
Earlier before the parade, the guests were ordered to put their portable devices in airplane mode, so they would later discover, to release the waves for drone ballet. They were then numerous in the audience to take out their phone to immortalize this unique moment which has since circumnavigated the social networks.